Our Beginnings

Sprinkles was founded with a simple idea in mind — to elevate the humble cupcake into an art form. Our journey started in 2005 when our founder, Candace Nelson, had a vision of bringing fresh, high-quality cupcakes to the masses. What started as a small bakery in Beverly Hills quickly blossomed into the beloved brand we know today.

From the Kitchen to the World

With a focus on the finest ingredients and a passion for crafting irresistible treats, we began expanding. Our cupcakes became known for their rich, moist flavor and artistic design, quickly gaining a loyal following. Today, we’re proud to offer our cupcakes to customers nationwide and even internationally, through our signature Cupcake ATM!

Our Philosophy

At Sprinkles, we believe that life’s sweetest moments deserve something extraordinary. We make everything from scratch using only the highest quality ingredients. Our commitment to excellence shines through in every cupcake we bake. Whether you’re celebrating a special occasion or just enjoying an everyday treat, we are honored to be a part of your sweet moments.

Looking to the Future

As we continue to grow, our mission remains the same: to spread joy and make life a little sweeter, one cupcake at a time. We are excited for the future and the new ways we will continue to delight our customers around the world.